It's no big secret that dumb fads come and go. It's obvious now that the cryptocurrencies are here to stay. The whole blockchain and crypto industry is going to be the biggest thing of 2018.

Two recent events have made an awesome job of bolstering the technology. In the late 2017, Mindshare, a global media and marketing services company, announced a partnership with Zilliqa (blockchain protocol) to put an end to fake news and privacy issues in the world of advertising. In the early 2018, Kodak released the KodakOne platform, a great brand-new technology helping photographers all around the world with rights ownership issues.

The Best is Yet to Come

If those news were great, wait 'til you hear about this one. Little backstory: as we all know, the Internet nowadays is basically controlled by Google, Facebook, Apple and Amazon. When it comes to the digital ads, FB and Google take up 72% of the market. It's time for someone to step up and prevent these two companies from any monopolistic behaviors, don't you agree?

Well, that's where LeadCoin comes in. Shmulik Grizim, the company's founder, says that LeadCoin "presents a powerful alternative to the duopoly of Google and Facebook." What does it mean for you, a run-of-the-mill Internet user? No duopoly means better prices, it means no more creepy stalking and no more Facebook apps eavesdropping on conversations to target ads.

Wait and See

Despite many promising developments, the future is still unclear. One thing is for certain: blockchain is going to be incredibly important. Will it live up to its true potential? Just wait and see.